GPT-Powered Website Search: A Beginner's Guide
By Arden Talbot·
Keyword site search is 20 years old and has not aged well. GPT-powered search understands intent and paraphrasing, and returns the answer directly. This is the beginner's guide.
Keyword search vs AI search
Keyword matches literal words. AI matches meaning. "Cancel subscription" and "how do I unsubscribe" hit the same answer.
How to install
Most AI chatbot products double as site search. Replace your existing search input with a call to the chatbot. Takes 15 minutes if you can edit your theme.
Frequently asked questions
- Does this replace Algolia?
- For content-focused sites, often yes. For large product catalogs, Algolia still wins on faceted search.