AI Chatbot for Real Estate Websites: Features, Pricing, and Setup
By Arden Talbot·
Real estate is a natural fit for AI chat. Buyers and sellers ask highly repeatable questions (schools, commute, listings under $X in Y neighborhood). An AI assistant that knows your IDX feed answers them at scale.
Top three use cases
Lead qualification
AI asks about budget, timeline, preferred areas, and pushes the lead into your CRM.
Property search
Connected to your IDX/MLS feed, the AI returns matching listings conversationally.
Showing requests
AI detects showing intent and books a slot against your calendar.
Pricing
Solo agents: $39/mo Pro tier with 10,000 conversations. Small brokerages: $199/mo Agency tier with 25 agents. Custom builds for large brokerages run $500 - $2,000/mo.
Frequently asked questions
- Can it answer school district questions?
- Yes, if you feed the AI the neighborhood info. Some IDX providers include this data.
- HIPAA-style compliance?
- Not required for real estate. Do treat personal data carefully.